It sounds like an interesting campaign. I haven’t marked this in detail as, as far as I’m aware it should have been in and marked by 15th May. Also it’s impossible to grade this as the main part of the mark comes from the practical work itself. However, you’ve obviously carried out some careful research, and made some good audience comments on the project. You could have analysed the actual connotations of all of the ads together in a bit more detail, although you have made a reasonable job of doing this.

Click here to download your marked work, my comments are in Italics.

This ends rather suddenly. I think you need more in it about the technical codes and conventions of sitcoms – camera angles, camera movement, lighting, colour etc, and how this relates to these episodes as sitcom. You also need more specific examples from the episodes that you are studying. Some would argue that Cold Feet isn’t really a sitcom, but rather a comedy drama (a fine line between the two I think). You need some sort of definition of sitcom that you can relate your analysis to. Have a look in some of the media A Level textbooks for a chapter on sitcom………

I’m sorry this reply is late, I was away. Even if you’ve handed it in and had it marked, it’s probably still worth redoing it if it’s for a written exam, as the better your original essays are, the better you will write them again in the exam. You might not have this choice if its for coursework….

Note from editor - despite comments made to your work (download your marked work here), friends does feature a "laugh track". Also, I think a Coupling and Friends would compare better.

This seems fine, it needs tightening up in terms of structure though. You could start by; explaining the brainstorming process and how you narrowed your focus down to eating disorders; then how you went about researching info. for these. Then write about who and why your target audience are and how you researched their interests and involvement with the issue. Some of this is repeating itself, and some doesn’t need to go in this section. If you stick to the plan here you should be able to get it down to 500 words without too much waffle!

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